Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by corysama on Saturday October 17, 2015 @01:46PM
(#10405308)
On the other hand, it is well documented that big beers actively suppress the sales of upstarts by requiring package-deal shelving. It goes like:
Hey, store operator. It's clear that staple beers like Coors and Bud Lite are 50+% of your beer sales and a significant portion of your whole store's margin. So, we declaring that we won't ship you any Bud Lite unless you also stock 3 of our new, wacky, nobody-thinks-its-gonna-sell variants like "Bud Lite n Salsa". The only purpose of even making BLnS is to make it harder for you to have shelf space left over for upstart smaller brews. Have a nice day.
Hey, store operator. It's clear that staple beers like Coors and Bud Lite are 50+% of your beer sales and a significant portion of your whole store's margin. So, we declaring that we won't ship you any Bud Lite unless you also stock 3 of our new, wacky, nobody-thinks-its-gonna-sell variants like "Bud Lite n Salsa". The only purpose of even making BLnS is to make it harder for you to have shelf space left over for upstart smaller brews. Have a nice day.