Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by tptacek on Saturday October 17, 2015 @03:29PM
(#10405709)
"Craft" isn't a kind of beer, so there isn't 11% of the market to go after. About the closest you'd come to that is super-hoppy IPAs. If the narrative I'm supposed to be worried about is that AB InBev blankets the market with a good super-hoppy IPA, I guess I'm fine with that.
[1] 8% in 2013 to 11% in 2014 http://www.bizjournals.com/albany/news/2015/03/18/craft-beer...