Regarding #1 - I drink a lot of craft beers. And I also like Blue Moon and couldn't care less what others think. And I have no problem with the big brewers branching out beyond their standard, bland brands and calling it whatever they want. After all these guys have a lot of brewing expertise in house and I think it would be great if they let small teams try out new ideas. As a Colorado guy, I think it would be great to see Coors try out a nice Stout!