Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by _delirium on Saturday October 17, 2015 @12:49PM
(#10405030)
For #1, it depends on the audience a lot, I think. I don't think they're even going for the quasi-craft segment in the case of the specific beers you list, but for the summer-on-the-beach crowd (and they're pretty successful in that setting). The intended competitors of Blue Moon aren't craft beers; it's squarely aimed at InBev's Hoegaarden brand, introduced because MillerCoors needed something to compete with InBev in that category.
[ Parent
| on HN ]
Re:Big Beer’s 5-Point Plan to Crush the Craft Beer Revolution
by corysama on Saturday October 17, 2015 @01:11PM
(#10405123)
Also, I'm starting to see semi-big labels come out with fairly decent original crafty beers such as Sierra Nevada's Narwhal and New Belgium's La Folie. These are definitely not repackaged ShockTop and they are doing a fair job of competing with smaller brews for tap space at beer snob bars.