I prototyped a decent amount of UI in Cycle and thought that it was great. Using virtualdom with it was really enjoyable and a lot easier to reason about than what is seen in the typical JQuery-based RxJS/Bacon/Kefir examples. However, I found the interaction between exception handling in Cycle and RxJS to be strange at times... maybe I'm just not experienced enough with them yet, but I swear I had some swallowed exceptions that I could never track down. That being said, I feel that this is "the future" (standard disclaimer applies).
Currently I'm using Knockout.js for UI stuff at work and I've found that by maximizing the use of pure computed observables and minimizing mutation of observables (essentially, implementing unidirectional data flow) I can get pretty good results.
The great thing about Observables, though, is that even though exception handling is more complicated as you first learn it: it's a lot more consistent as you get used to it than the callback/event-handler world. That said, I do think Cycle swallowed exceptions it shouldn't have early on (especially without good browser dev tools support) and seems to be getting better at console.loggging them if not propagating them through observable streams as sometimes it should.
My fallback is still Knockout as well. It has served its role, with its very basic observables, very well over the years.
Pros to Cycle over React is that it is truly more "Reactive" in the best of ways, and in a way that is easier to work with (RxJS has a standard set of operators for building and composing reactive Observables that are shared with other platforms).
Cons to Cycle over React is that you lose "the Facebook effect". It's much more a project of love than of big enterprise and so it's a bit harder to learn and a bit more complicated at first glance. (That said, RxJS itself and all the Reactive Extensions libraries have gotten a lot of corporate love from companies as diverse as Microsoft and Netflix.)
http://reactivex.io is a great reference site to learn more about RX. http://cycle.js.org of course also has a very strong explanation of what is and how it expects to work.
I certainly think that we're going to see more migrations to RxJS (or Bacon or other relatives) from Flux (or in addition to Flux).
Personally, I've been preferring Cycle (http://cycle.js.org), which is directly RxJS-based, over React and Flux, but there are an increasing number of options and maybe no "perfect" answers just yet.