It is - in fact, the preexisting ideas of masculinity is a bias that makes men feel that they don't need to seek help when they really need it [1], which can lead to self medication and substance abuse.

That was the point - that these gender biases exist for both sexes and need to be addressed at the same time (not one before the other).

[1] http://www.apa.org/monitor/jun05/helping.aspx