This is so strange to hear. I moved here in 2006 and made friends without any unusual effort. The idea that someone is going to be non-interested in talking to you because of your profession is... strange.

No one here that I've ever met hates Amazon (though some are bummed by the economic effect on the city). I've never worked there, but I have friends who have-- some of them didn't like it (and left), others really love it. Like any big company, depends on your team and your boss.