Re:How Do the Yellow Pages Still Make Money?
by at-fates-hands on Thursday October 08, 2015 @11:59AM
(#10353599)
This is one way YP.com is transitioning to more online marketing. They have started to bundle their yp.com offerings with their print offerings.
If you buy a print ad, you can get a cut on the .com ad and placement depending on how much you're spending. I also noticed yp.com has the first 8-10 listings are paid ads, which go right below the fold. If you don't scroll down, you'd never notice the non-paid listings.
It's pretty sketchy to me, but I guess they're doing what they have to in order to survive
If you buy a print ad, you can get a cut on the .com ad and placement depending on how much you're spending. I also noticed yp.com has the first 8-10 listings are paid ads, which go right below the fold. If you don't scroll down, you'd never notice the non-paid listings.
It's pretty sketchy to me, but I guess they're doing what they have to in order to survive