There's no logic (as in hard rational calculation about getting your maximum advantage) involved that argument -- it's a value judgement promoting sacrificing personal enjoyment, needs, interests etc. for others.

Desiring personal enjoyment is illogical according to:

Buddhism, Stoicism, Cyncism, Epicureanism, Stoicism, and Neopythagoreanism.

All schools of thought that actively advocate against self desire and state that it is something that you must first purge yourself of before you can achieve happiness.

A lot of pure logical schools advocate that want and desire is the root of all suffering. The difference between these schools and say Randianism is they reject one can suffer of the soul.

You do not desire an end of suffering, but you desire an end of desire.