Apple was at the forefront after their revival. Google caught steam in the early 2Ks. Now they're both busy sustaining their model and Microsoft is eager for fresh love so their grabbing the ball. And that ball is half of the Apple style of product design and communication. That's the first time MS is so deep into aesthetics, glamour, engineering and talks. Before that it was a lot more nerd oriented.
Apple was at the forefront after their revival. Google caught steam in the early 2Ks. Now they're both busy sustaining their model and Microsoft is eager for fresh love so their grabbing the ball. And that ball is half of the Apple style of product design and communication. That's the first time MS is so deep into aesthetics, glamour, engineering and talks. Before that it was a lot more nerd oriented.