Re:New Windows 10 Devices From Microsoft
by sjwright on Tuesday October 06, 2015 @07:45PM
(#10343208)
Mazda in Australia is particularly straightforward as far as full-range car companies go. Three cars (2, 3, 6) three SUVs (CX3, CX5, CX9) a ute (BT-50) and a sports car (MX-5). Each of these has a few levels of trim. Some have choice of engine, boot style. Overall it's very easy for consumers to comprehend.
Whereas take BMW, which seems to have a really simple product line but has endless subtle variations in the same segment. 5 series Sedan vs 4 Gran Coupé vs 3 Grand Turismo, anyone? Then try to comprehend the endless options for each model. Then try to comprehend the relative cost of one model versus another (or one trim versus another) factoring in the inclusion or exclusion of particular features. It's insane.
Whereas take BMW, which seems to have a really simple product line but has endless subtle variations in the same segment. 5 series Sedan vs 4 Gran Coupé vs 3 Grand Turismo, anyone? Then try to comprehend the endless options for each model. Then try to comprehend the relative cost of one model versus another (or one trim versus another) factoring in the inclusion or exclusion of particular features. It's insane.