you're right - right now it doesn't scale for all of your contacts; but it is useful for immediate family like your cousin or sister or a few good friends. There are other kinks to work out as well - some known and some you guys will probably point out

Yeah that's what we're focused on doing right now - moving part of it to facebook/open social

You know what's funny? I got the idea for this because I started to hate how useless friendster and myspace were for real friends and I hated fake pokemon friends (gotta collect them all for your profile)