I will gladly pay for something that I feel to be more valuable to me than anything else I could buy with an equivalent amount of money. Typically, I demand some form of material benefit in exchange for my cash.

I do, in fact, pay for a voluntary subscription to a web site that is free to use, ad-free even without ad-blockers, and entirely donation-supported.

But that's pretty much the only thing I pay for on the entire web. All other sites fall into one or more of several categories. (A) They don't need my money to continue operating as usual. (B) I wouldn't care all that much if they disappeared from the web. (C) The effort of paying makes payments worthwhile only for amounts greater than I am willing to spend. (D) I am not confident that any payment I might make would specifically support something that I like, and not things that I do not like. (E) My budget for frivolous spending has already been pre-empted by higher-priority spending this month.