Rain falls, scorpions sting, Buddhist monks give help, and Microsoft embrace-extend-extinguish. It's just in their nature. The corporation protects its financial interests instinctively, like the raindrop falls due to gravity. This is nothing new or unexpected, you just have to keep in mind that your interests might not be the same as Microsoft's (protip: Microsoft's sole interest is making Microsoft richer).
Come on this is getting as boring as regex. Match /(microsoft|google|apple)/i replace with "EmbraceExtendExtinguish|Shutdown|Unoriginal".