I'm sure there will be some great brands coming but when they are ready they will spend money and really develop brands. While they are selling literally no-name or no-history brand names that are churned rapidly there is almost no cost in getting a bad reputation, just start a new brand.

This doesn't mean that brands never fail or do wrong (cough VW) but the fact that they have something to lose is a good thing. Also you are more likely to hear if there are huge problems with a product.