Installing an app for everything is not what I call an enjoyable mobile experience...
Sorry, not sure if I was clear. What I meant was: Techcrunch shouldn't proudly point out that everyone else is making reading on a mobile device unenjoyable by asking if you want to install an app, because they themselves crap so much non-content on your screen and make their own mobile experience an unenjoyable one.
Try Opera with user agent desktop?
TechCrunch now has a responsive layout, so forcing a desktop user agent does nothing.
Perhaps one should become a good example of an enjoyable mobile experience before one starts throwing stones.