Hey, project creator here -- been working on this with some friends as a side project. It's a free, open-source adblocker, and it's based on EasyList / EasyPrivacy. It doesn't have 'acceptable ads.'

Hoping to add user-controlled whitelisting soon. Would love feedback on app design / setup flow / any constructive thoughts!

Cool! Anything that makes it different from http://adblockfast.com ?

It's a different block list -- they wrote their own, this one is based on open-source Easylist / Easyprivacy.

I'm honestly not sure which blocklist is better between mine and Adblock Fast's. If you have feedback, would love to hear.

On step 4 of the intro, it says "Click content blockers," when it should say "tap content blockers."

Thanks, good change.

easy and simple! good job.

suggestion: you could add a identificator for blocklist version, in case you plan to introduce updates outside the app store. (like crystal)

Good idea, will do -- thanks!

Simple and clean!

Also, the video/animation for load time is hard to compare, it would be great to see them side by side or see actual numbers.

That makes sense -- good point.

@mattkrisiloff -- What makes this different/better than Crystal? Thanks.

It's free / open-source is the main thing. No 'acceptable ads' either.

Crystal costs $1, and they're paid money by Adblock Plus to pass some ads through.

Does/will this a) have a companion safari extension for OS X and b) sync it's settings via iCloud?

a) Probably not -- I'm a Chrome user on desktop, and uBlock works sufficiently for me.

b) That's a good feature idea! Thanks.

Well now that I've installed it and see it has no settings, b) seems somewhat irrelevant..

Nice demo. And nice touch to mention the cache, which was on my mind.

Thanks!