I hope this is correct but I am unsure. People will probably not realize this is the case, and it is unlikely to affect _too_many_ people_ so the brand goodwill won't be that damaged. This is the same thing google does with search results, maybe not so much with competitors (maybe they do, I don't know) but they do penalize things they don't like. I remember the rapgenius penalty and to be clear I am not suggesting that this is the same thing as in the article, but to your point, I hope users get angry about this but I am unsure to what extent it will hurt them.