No, I've primarily used Amazon for purchasing physical items when I need them yesterday. That said, I'm no stranger to Amazon's streaming product -- prior to the release of the Chromecast, Amazon was my primary source for purchased video content via PS3 (Currently I have 38 movies and ~8 seasons of television episodes in the account). This also meant I'd frequently use Amazon Prime video to avoid having to switch over to the Netflix app.

I'm far less concerned with the availability of the streaming product itself, and more upset about the corporate mindset this behavior demonstrates.

Same here, shipping is probably my biggest benefit, prime's video offerings are about the same as Netflix's

This is why I use Prime Video over Netflix. Video selection is equivalent, but Prime is cheaper and comes with the added shipping, music, and eBook benefits.

I'd never thought of it from that angle -- though I'd have a hard time letting go of my Netflix exclusives (house of cards, etc)