Then make your damn Video application work with the Nexus Player.
(I don't know if that gets into legal hot waters or not, but couldn't be worse than actually not selling competing devices.)
If someone wants to buy an Apple TV, chances are they're just going to go to apple.com to do it, and Amazon has lost the chance to turn that customer over.
May, maybe not. It depends if the FTC views this as an anti-competitive move. See https://www.ftc.gov/tips-advice/competition-guidance/guide-a...
"It is unlawful for a company to monopolize or attempt to monopolize trade, meaning a firm with market power cannot act to maintain or acquire a dominant position by excluding competitors or preventing new entry."
All Amazon did with this is alienate people like me, who just want Prime to work with the 2 Chromecasts I already own. Good reminder that they are more interested in what they want than what I want.
Recall that they've also used the power of their catalog to fight publishers with whom they had pricing model disagreements (e.g. Hachette) by disallowing pre-orders of popular upcoming titles from those publishers.
If Google can't show its own products ahead of others in the Google search, why can Amazon show its own products ahead of all the other products on its store on its front-page?
[1]: Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.