I took it as Tesla trying to connect with Whole Foods' demographic.

Yep. People with money who're going to be receptive to the "sustainability" pitch.

Why's that in quotes? It's definitely one of their explicit pitches, and there's a solid demographic of people who care about sustainability and the environment, especially amongst people buying all electric cars.

I didn't mean that to be interpreted as scare quotes, rather that there's a lot that goes into that concept that isn't reflected in the word itself.

Ah ok, I'm a bit scarred on the Internets I guess, making assumptions about simple quotes. Thanks for clarifying =)

Definitely highlights Tesla's target market.

Superchargers have been located at Whole Foods, if there's any connection to that. The San Mateo branch in particular.

I'm sure the crowd would have loved to see a Walmart bag instead.