Ah, ok, totally my bad. I had the wrong context around "trick" I thought you were referring to our business and not a potential method we used to uncover social data.

On an totally unrelated note Cassie says "Hi" - I was at her place for one of her roommates bday's and I was on his computer responding to this thread and she's like OMG jfarmer is that who you're talking with... such a small world.