No, I meant marketing their films is not my concern. I want to implement tools to help them market their films, but not to do it for them. Like I said before, this is a service to let filmmakers more easily do-it-themselves.
Obviously marketing the site itself is going to be done. I'm targeting it towards indie filmmakers. I was planning to use my connections in the indie industry to spread a word of mouth campaign.
"So marketing is not my concern."
That is an astounding thing to say. How can you possibly launch a new business and not be concerned with marketing?