That's a good answer. Our main goal is to get a lot little nuances right, as well as some big things. When you distribute online you'll get a bunch of services which offer the mechanism to online distribuion, but don't take proper advantage of the new web like social networks.

There are people who scour the Internet for indie films. This usually takes place in scifi, horror, and documentary genres. I'll agree that most people wouldn't go around looking for indie films otherwise, especially if there is no price difference between a low budget indie and a hollywood blockbuster. However my main goal right now is to provide a service for the smaller indie films out there. Making commission off sales is an added bonus, but the main monetization effort is to provide a service for indie content producers, big or small. Now hopefully when we've built something great enough to make self distribution more viable option, hopefully better more mainstream-popular type films can make their way onto the platform. That's when it would be ideal to roll out an iTunes type store to let people discover content, and profit largely off of commision.

I think YouTube is a great example of letting anyone find their audience. And I believe that if indie filmmakers go digital, they too can find a larger Audience, especially if we go social like YouTube.