Or worse, the majority of kids that don't even realise the subject is more than just the tricks themselves.
And the one shown right on the front page (for me) cross multiply is how you divide by fractions. a/b / c/d = a/b x d/c.
Exactly! And that's exactly what the book recommends. Remember, the target audience of the book is teachers. If a teacher tells them to just draw a butterfly and multiply the matching parts, the students are not actually learning the mathematics. You can use whatever method you want once you understand the mechanics.
In the name of getting rid of "mechanical" learning, most schoolkids these days don't even get to learn multiplication tables. While learning the tables is a pain, they pay rich dividends.
As an example, an 8th-grade kid who I help with math was struggling to find the square root of 529. He tried dividing it by his usual set of numbers, and pretty much hit a brick wall. I tried to get him to see that 529 was between 400 and 625, so its square root had to lie between 20 and 25. He did see it, but it's going to take him a while to figure out that he can do this with any number, if he can remember (or quickly work out) a few squares.
Now, one /could/ argue that computing the square root of a number is in itself mechanical ... but just a nodding familiarity with numbers can make even that a breeze.
And yes, the root cause of the problem is that math is taught as a bag of complicated tricks which need to be remembered, and not understood :/
It takes too goddam long though. At university, there's often not enough time to deeply understand something before the exam. And your competition is just learning the tricks. And it's ego crushing to do poorly on an exam.
I did okay though, despite. I ended up teaching at a good school and being published, but my grades would have been 5-10% higher had I just learned the tricks.
Teaching is frustrating too. Watching the kids that only care about the tricks ace the exam, and the ones with curious minds screw up a few mechanical things.