DMCA in these cases seems to be a protection against third-party aftermarket for upgrades, and protection against remote hacking rather than protection of IP for competitive purposes.
I imagine it would also create a licensing nightmare since navigation and entertainment components often utilize licensed, closed source, third party software. Much more so than the core functions of a vehicle (e.g. engine, steering, braking).
If anything, affording manufacturers the right to keep non-critical vehicle systems closed source would further the goal of opening up the critical portions.
Also, DMCA as a means of protection against remote hacking is tantamount to security through obscurity—but worse. While public source code access isn't some magic solution to security, it seems likely that it would vastly improve automotive security via allowing security researchers to do their far job more efficiently.
That said, there's probably a strong argument for protecting the source behind things like integrated entertainment/navigation systems, provided they're sufficiently decoupled from the car's critical systems. A really slick UI is a competitive advantage.