News for hackers. Stuff that matters.

A comment on Ad Blocking: The Unnecessary Internet Apocalypse. Parent comment

Re:Ad Blocking: The Unnecessary Internet Apocalypse by SmellyGeekBoy on Wednesday September 23, 2015 @09:43AM (#10264921)
I think it's pretty easy to determine what someone is interested in at any given moment - base the ads on the actual content of the page! If I'm reading about some exotic location, show me ads for holidays to that destination. If I'm looking at web development stuff, show me ads for programming courses or hosting. I don't understand why the advertising industry fail to grasp this.
[ Parent | on HN ]
Re:Ad Blocking: The Unnecessary Internet Apocalypse by mbubb on Saturday September 26, 2015 @10:21AM (#10283162)
Yes - I get your point. Actually targeting adverts based upon search came out of a similar crusade against spam in the late 90's.

If you went to a website about exotic locations and asked for information - you would then get an avalanche of spam. Targetting started out as an (initially) less intrusive method.

[ Parent | on HN ]