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A comment on Ad Blocking: The Unnecessary Internet Apocalypse. Parent comment

Re:Ad Blocking: The Unnecessary Internet Apocalypse by markyc on Wednesday September 23, 2015 @09:22AM (#10264815)
makes sense

I wonder if this whole "front-end" blocking will just push things to the back-end.

How long until websites start sharing back-end tracking data between themselves?

[ Parent | on HN ]
Re:Ad Blocking: The Unnecessary Internet Apocalypse by untothebreach on Wednesday September 23, 2015 @09:48AM (#10264927)
I have heard anecdotal stories about companies being asked to put reverse proxies on their networks in order to make the ads "first-party." Seems like that will be the next step in the arms race.
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