Yeah, that's the thing. These sky-is-falling articles always complain that content on the Internet will end if advertising fails. Well, it won't. I put out content on my blog for free. I pay for a handful of sites that I use. I pay for products from websites that I enjoy. There are ways to put content on the web without harming your users. Maybe we'll have less content, or lower quality content, but frankly I would prefer that over the god-awful user experience that we have today.