Maybe someone fromThe Deck could comment on why their approach is better.
Some sorts of tracking are harmful, I don't like the current state of affairs either and cookie syncing is downright evil (the practice of calling a pixel from a third party domain to "sync" your first party cookie with theirs) and abused.
I just don't think it's as black and white as some people make it sound, not all advertising is obnoxious and unwanted and as a consumer it's ultimately almost impossible to escape trackers completely (unless you expect consumers to run Tails and browse websites as static html)
Personalisation does work to some degree, I can see that on Facebook. But especially in that place it tends to creep me out and I do make an effort to never visit Sponsored Content.
Use privacy badger or a tracker-blocking list for your ad blocker if you're that concerned about privacy.
On another note, as an ad person, context-aware ads are alive and well, for instance if you mention a specific thing in your Facebook updates you're more likely to see an ad for it. But the hard fact is that personalisation and retargeting works very, very well.
The real mistake ad companies do is that you should not see that ad if you didn't want to buy the jeans (or you bought them on a different device), which is hard to guess but not impossible