That seems like more of a pricing issue if the business can't break even. I have a good friend that uses Groupons for his business. What he has shared, is that customers that come in with a Groupon, often come with a sense of entitlement. I know this isn't the rule, and maybe it a defense mechanism from the customer who thinks the business is giving them a "second rate" experience. However, this ultimately led him to ending his Groupon deals.