I use the Lumosity app (http://www.lumosity.com/) daily, which is marketed as a bundle of brain training games.

While I have made marked improvement in the games in the app, after reading the article I'm wondering if this is what the author is referring to as "lightly dressed-up versions of classic psychology paradigms"

In my experience I haven't noticed any of the illusive "transfer" of skills that NeuroRacer is designed to produce. So for now I will continue to use the app daily with a healthy amount of skepticism.