It's similar to a standard map pin alright, but nicer to use in a "go here" situation. Sending via sms is nice for one-to-one, plus the sender gets to see if the pin was viewed or how far away the receiver is (if they allow it).

You can also reserve location URLs: e.g. gohere.io/party-here which are handy for events, HQs etc.

Personalised markers are a great idea. We've drawn up a few specialised ones already (beer, coffee, beach, surf, football etc) http://pinlogic.co/images/general/GoHere-Stout.png

Appreciate the comments!