How to Make a Whiteboard for $4 [video]

Re:How to Make a Whiteboard for $4 [video] by shrike on Thursday December 31, 2009 @06:54AM (#1024164)

How could they possibly think that is a good idea? I would have loved to have been a fly on the wall when they decided they needed a EULA and a users address before they would them look at a list of products.

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Re:How to Make a Whiteboard for $4 [video] by encoderer on Thursday December 31, 2009 @08:32AM (#1024246)

If their market is wholesalers, they probably have a sales team, and the goal here is to build their Leads list.

I know what you're saying, but I've been here before. Few years back. Company sold customized silicone products (ipod slips, bracelets, keychains, etc). The owner wanted it setup with a small form (like that one) before you saw pricing.

His argument was that people that clicked on pricing but wouldn't fill a small form wouldn't have bought anyway.

I argued against it. I was young. It was 2004 or so, so I had been developing software professionally for 2 years.

He agreed to an experiment. I devised my own little Google Website Optimizer. We showed three things: 1) Status Quo 2) a "No Thanks" button beside the "Submit" button and 3) Skipped form entirely.

Long short, he was right. Removing the form didn't increase sales over 3 months, not at all. And it arguably hurt things because we had less sales data about prospects.

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