As someone that's into the classic AAA $60 games, I'm happy that F2P is sucking all of the casual gamers out of the market - I think the overflow of smart, challenging, deep games coming out owes a lot to the fact that the market is efficiently segmented.

There may be benefits for AAA gamers to these games that collect/analyze massive amounts of data - I wouldn't be surprised if some of this analysis leads studios to stumble across really engaging/fun patterns that are applicable to AAA games. As an example, I've heard discussion of how analytics has raised game "shininess" (basically making every screen tap/game interaction viscerally satisfying) to the level of an artform - I'm assuming that this has led to knowhow that EA/Blizzard/Rockstar have gone on to apply to some degree in $60 box games.