You've also interpreted meaning to my comment which did not exist. 'Considering those less fortunate than you' has zero to do with understanding dynamic market pricing. Anyone who implies a morality to price action misunderstands the entire principle. Uber doesn't increase prices to laugh at people who are priced out of the market. They increase prices to encourage more supply. Anyone who reads a moral side into the argument will never have a balanced thought about it, and is always going to be wrong.
Anyone who refuses to consider morality when it comes to economics and price action is always going to end up at a horribly misguided and perverse world view; you retract your ability to do moral reasoning in order to be 'objective' but miss that the assumptions you've made to even have a market economy exist in the first place have moral weight. You cannot ever escape ethics and morality unless you resign yourself to only discussing technical cause/effect in a particular system and never making any human judgments about it, anyone in it, or any effects of it.
I think you use faux economic objectivity as a shield to protect yourself from the consequences of the actual moral judgements you are making about the less fortunate. If economics says morally reprehensible things will occur then economics is /wrong/ and it is our moral responsibility to force a solution other than the market one to that particular problem.
You look at the intentions of the rich (which are wholly irrelevant) but never the consequences of their actions; it was never the intention of the plantation owners to enslave people, rather, they just wanted free labor to more efficiently produce their products. A noble goal, yes?