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Re:Medium's Evan Williams to Publishers: Your Website Is Toast by mark_l_watson on Wednesday September 16, 2015 @10:53AM (#10227036)
As a general philosophy, I like fine grained production of content. That is, lots of small independent developers, publishers, writers, etc.

For somethings, like giving Google specific permissions to make my life easier, I am willing to go with huge companies when I want things like Google Now to work. It is worth the privacy hit (sometimes) to have voice interfaces to my calendar, what music I want to listen to, generating quick notes, warnings of air flight delays, etc.

But, for content, I like to go to the sources (like democracynow.org) not the aggregators. While I enjoy reading some content on Medium, I can't help but think the writers are better off having their own domain and work long term to develop their personal brand. I think that social media like Facebook, Google Plus, and Twitter have value for publishing references to your work that is on your site, on your domain. I think of social media as micro-blogging: stuff that is short and doesn't derserve a full length article on your own site. Social media is also great for pointing people to good writing on people's sites.

So, I would say go with huge companies (Apple for Siri, Google for Google Now, Microsoft for Cortana) for specific services that have value. For everything else, support small producers.

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