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Re:How much time should be given to a start up to succeed? by SwellJoe on Tuesday January 22, 2008 @04:25AM (#102121)
This reminds me of something a couple of old oil prospectors told me a few years back. It went something like this:

"You're going to bust your ass, no matter what. You might as well bust your ass for $10 million, instead of $10,000."

That's stuck with me. If you aren't working on a huge opportunity, then you're probably selling yourself too cheap. The thing I've been surprised to find is that no matter how small a market is, you'll have competitors and you'll be dividing up the spoils. You might as well work in a field that is huge, so that the percentage of the market you can capitalize on equals millions rather than thousands in revenues.

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