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Re:‘Give Away Your Legos’ and Other Commandments for Scaling... by jameshart on Friday September 11, 2015 @11:10AM (#10204089)
To British ears, it just sounds wrong. It sets off our grammar sensors, not our trademark infringement sensors. It's absolutely not a complaint about genericisation of the Lego brand.

"I need more legos to finish off this house" sounds, to a Brit, like someone saying "I need more sands to finish off this sandcastle," or "I need more ices to finish this ice sculpture". Lego is kind of like a substance in our language. Pluralizing it is just wrong.

Re:‘Give Away Your Legos’ and Other Commandments for Scaling... by a_e_k on Friday September 11, 2015 @06:00PM (#10206409)
Or "I'm going to take a maths course"? :-)
Re:‘Give Away Your Legos’ and Other Commandments for Scaling... by jameshart on Friday September 11, 2015 @10:35PM (#10207032)
We just worry that out of all of mathematics, Americans seem to only want to study one singular math.