I just can't bring myself to care. I'm a life-long lego fan, been playing with them since I was old enough to play with Duplo. As an adult, I've got shelves covered in lego sets, a lego brick tattooed on my wrist, and saw Lego Movie on release day. And I don't give a single shit what people call the bricks so long as it's not megablok, one of the other knockoff brands, or for some reason K'Nex.

I'm not lego's marketing department, I'm not their lawyer, I'm not their CEO. It's not up to me to give a crap about the pedantic nonsense that is their preference for how you refer to their product. It's not brand confusion. Lego, Legos, LEGO, LEGOS, whatever. People know what you're talking about, and they aren't getting the name "lego" mixed up with anything. People that see the Megabloks and other knock offs and think that they're legos are what they need to worry about. But an informed child, consumer, etc. knows better already. It didn't take very many Megablok sets before I realize they were incredibly inferior in quality and the colors were way off. Lego is obviously the superior product even to a child.

Okay so I lied. I do care, a lot. More than I should. But I'm just so sick of pedantic idiots hopping into conversations like some sort of know it all "WELL ACTUALLY....". Fuck off. Lego, legos, LEGOS, LEGO, doesn't matter we all know what's being talked about. And derailing discussions over that nonsense is obnoxious.