It's Twitter, it IS a big deal. It is the direct link between the artist (or politician) and his public. Over one million people follow Fry's tweets daily, and a multiple of that hears about them or reads about it on other websites (in fact, several times BBC News has reported on his tweets). You can be sure that I would defend a list of a million followers tooth and nail, and not just for monetary purposes.

Some weeks ago Stephen Fry was watching some live sporting event from his sofa, wrote a tweet about it, and got a reply from the presenters ON AIR. In a program broadcast to millions.

I think your position is that you don't care about these people and their use of Twitter. Fine, but THEY care.

Besides, a tweet like this from Sarah Palin is worth more than ten press releases: http://twitter.com/SarahPalinUSA/status/6823906156