And several of other flops (iPod socks anyone?).
But I didn't said they don't make flops.
Just that their "signature thing" is not coming up first with something, but coming with something that's somewhat thought out and people actually want to by. People remember them for these things: the iPod, iPhone, iPad, MacBook Air, iMac, etc (and IIRC Apple Watch too, did better than all competitor smartwatches combined).
Apple PowerCD? (odd vertical CD player)
Twentieth Anniversary Macintosh? (oddly, the Cisco E20 appears to be identical in appearance)