In what way is the Surface Pro 3 (which is really the only currently available competition) boring? I'd say it is the most innovative product in the tablet space in the last 4 years. Really they are trying to catch up to the only real competition they have in the space.

Plus, Apple has been playing catch up for a while now. I can't remember precisely which iOS release it was (I believe iOS 7) but the release was pretty much catching up with essential features already present in Android.