Re:Apple Unveils the iPad Pro
by thaumasiotes on Wednesday September 09, 2015 @06:13PM
(#10195000)
Depends on your interpretation of "behind in absolute numbers". A toy example:
1980: Apple has 10% of a 100,000,000-phone market. We could call this a gap of 90,000,000.
1981: Apple has 15% of a 200,000,000-phone market. We could call this a gap of 170,000,000. What happened was that while Apple's market share grew, it grew much slower than the market itself.
I guess you might want to look at the world that way; for example, if you wanted to know how difficult it would be to convince the entire market to switch to your product. But I tend to agree that market share would seem to be more useful for most purposes.
1980: Apple has 10% of a 100,000,000-phone market. We could call this a gap of 90,000,000.
1981: Apple has 15% of a 200,000,000-phone market. We could call this a gap of 170,000,000. What happened was that while Apple's market share grew, it grew much slower than the market itself.
I guess you might want to look at the world that way; for example, if you wanted to know how difficult it would be to convince the entire market to switch to your product. But I tend to agree that market share would seem to be more useful for most purposes.