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A comment on Ancestry.com can use your DNA to target ads. Parent comment

Re:Ancestry.com can use your DNA to target ads by pavel_lishin on Monday September 07, 2015 @06:08PM (#10183280)
That's why I would like to send my DNA in anonymously; I don't want to link anything to my DNA data.
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Re:Ancestry.com can use your DNA to target ads by a_bonobo on Monday September 07, 2015 @11:34PM (#10184022)
Even if you send it in anonymously, your DNA is so unique to you that by comparing it to other data you can infer at least the last name.

See for example http://www.ncbi.nlm.nih.gov/pubmed/23329047

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Re:Ancestry.com can use your DNA to target ads by pavel_lishin on Tuesday September 08, 2015 @10:42AM (#10185958)
That's a valid concern, actually, my last name is fairly rare, especially in the United States.
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Re:Ancestry.com can use your DNA to target ads by asdfkajh2 on Monday September 07, 2015 @11:26PM (#10184014)
Pay with a burner credit card, throwaway account? Access via VPN / LiveCD if concerned?

23andme knows my DNA. They know my email, and possibly where I bought the kit.

They don't know who I am, I hope.

And, regardless, I suspect the de-anonymization will be either so haphazard or so thorough in the future that it's not a primary concern.

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