As an individual contributor, it's trivial for me to provide 2x my salary in revenue or margin for a business that knows what it's doing. If the business doesn't know what it's doing and it's willing to actually let me engage with customers, 10x becomes trivial. I don't believe I'm remotely unique in this either. Perhaps the issue is the "convince me" especially if there's ego about that state of the business that's in play.