There is no promotional price, they're charging twice the price they charged in the past, ex. PhpStorm was $49 USD/upgrade, but now it is $99 USD/year.
It says right on the pricing page that it's still $49/year for people who currently have a license.
It's a tough position for Jetbrains. I've got a lot of sympathy, the annual release + purchase model is very limiting - but changing to a subscription model comes with its own problems that you can't just brush under the rug by offering a promotional price and talking about flexibility.