I see it as the patron model, where a wealthy individual bankrolls an artist to do basically whatever the artist pleases as long as the artist paints a nice picture of the patron every once in a while.

Of course, I have no idea how closely the other branches of Bloomberg's empire tie into BusinessWeek, but from many of the articles I have read, I get the feeling that Bloomberg LP is holding off on pushing some annoying agenda until they absorb enough market share from The Economist, The Wall Street Journal, Business Insider, etc.