What is the kickstarter for? You seem to have a product, you even have pricing tiers posted.

Kickstarter is to help launch the infrastructure around it - the prototype at http://simpla.io is the frontend library, you can't save changes yet. We've built out most of the actual API (it's pretty minimal, clientside does all the heavy lifting), just need a few more things in place to get to private/public beta that we won't be able to do in a reasonable timeframe without a bit of extra runway - hence the small campaign.