Ghostery/abp is cheaper.
Suppose the cost is $1/month and you buy the right to tell STFU to all the anti-adblock arguments?
I'd imagine this would also have the net impact of pushing up the cost of display ads, so you may also start to see a shrinking inventory if this happens. It's probably a net gain for all users in that scenario.
Build an ad network that serves blank ads - content that does not try to capture the user's attention, on the contrary, tries to blend into the background of the host site.
Have users sign up for the service, paying whatever nominal amount into their account balance. Whenever a logged-in user requests a page somewhere on the internet, the service outbids all the other ad networks to make sure the user sees the blank ad instead. Whatever fraction of a penny that cost gets debited from the user's account.
If I understand the ad mechanism correctly, this will allow 1) users to filter out ads while paying for content, 2) hosting sites to collect a small payment and 3) the service to take a tiny cut to contribute towards operating expenses.
Anybody care to poke holes in this?